Elevating
Everyday Beauty

Find everyday beauty products, styling tools, and grooming items right inside Rivertown Mall. Our team helps you choose the right products without the pressure.

Beauty & Grooming Favorites
for Every Routine

From styling tools to beard care, our in-store selection is curated for practical, daily use.
Straigteners and flat irons graphic

Hair straighteners and flat irons

Smooth frizz, add shine, and achieve consistent styling results with tools designed for everyday use.
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Curling wands

Create soft waves or defined curls with easy-to-use tools suitable for all experience levels.

Helpful Guidance From a Team
That Knows the Products

Stop by for recommendations, demonstrations, or simple advice for your hair type or grooming style.

Stop By at Rivertown Mall in Grandville

We’re easy to find and ready to help shoppers from across West Michigan.
Mon - Sat: 10:00am-8:00pm
Sunday: 12:00-6:00pm

Helpful Guidance From a Team
That Knows the Products

Stop by for recommendations, demonstrations, or simple advice for your hair type or grooming style.
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Straight Ahead Beauty GR. All rights reserved | Proudly Designed by Lawnchair Studios